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Pitch Deck

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Pitch Deck

Investment Pitch Deck - Overview

An investment pitch deck is a presentation used by startups to raise capital from investors. It typically includes 10-15 slides that outline the company's problem, solution, market opportunity, team, traction, financials, and funding needs. The cost of a pitch deck in India can vary depending on the complexity of the deck, the experience of the designer, and the number of revisions required. Pitch deck designs should be clean, professional, and visually appealing. They should also be easy to understand and follow.
The pitch deck for investors should be tailored to the specific audience. For example, if you are pitching to angel investors, you will need to focus on the potential for high returns. If you are pitching to venture capitalists, you will need to focus on the scalability of your business. A business pitch is a short presentation that summarises the key points of your investment pitch deck. It is typically used to introduce your company to potential investors.

Advantages of a Pitch Deck

Convince the Investors
The business pitch is where startups showcase their potential for success in an easily understandable presentation that bank executives, private equity investors, and others who are interested. Increase the potential investors' mental clarity.

Equity Funding
If you’re a technologist with deep expertise in building products but having difficulties in presenting your vision in a way that makes business sense, you will need a business pitch deck to close your funding round. Depending on the need for funding, the investment pitch deck can be updated and modified for various purposes and periods. It also acts as a marketing strategy for the company. An executive summary of the company is given in the investment pitch deck, along with a description of the management goal.

Build the Roadmap
A business pitch deck can serve as an internal memo for the founding team to set benchmarks and track its progress as a business over time. It is an effective structure for drafting a small business plan. A perfectly drafted investment pitch deck can assist in adjusting the business goal to particular customers and investors.

What Does a Business Pitch Contain?

Elevator Pitch A quick and crisp synopsis of your startup - the problem it is solving.

Solution
Your solution to the massive problem you have identified.

Market Analysis
Insights into the market and the opportunity it presents.

USP
Evidence that your business differs from other businesses and why it will succeed.

Business Model
How will you generate revenue and grow the same?

Go-To-Market Strategy
What’s your strategy to acquire customers and attain massive growth?

Current Traction
What’s your current traction and key business metrics?

Founding Team
An overview of the domain expertise and the background of the founding team and other key advisors, partners, or investors.

Attract Investors, Secure Funding, and Grow Your Startup

​​​Creating a compelling investor pitch deck is crucial for startups seeking funding, and our service at Targolegal is designed to assist you in this process. Our experts will guide you through the following steps:

  • Define Your Company's Purpose and Business Model: Clearly articulate your company's purpose, addressing the problem you solve and the solution your product or service provides. Outline your business model, detailing how you generate revenue and create value for customers.

  • Identify Your Target Market and Market Size: Define your target market, specifying the customer segments you aim to serve. Quantify the market size, illustrating the potential reach and revenue opportunities.

  • Present Your Team's Expertise and Experience: Showcase your team's credentials, emphasizing their relevant experience and expertise. Highlight your team's capability to execute the business plan and achieve success.

  • Highlight Your Traction and Accomplishments: Demonstrate your company's progress by showcasing milestones, partnerships, or customer acquisitions. Provide tangible evidence of your team's ability to deliver results.

  • Project Your Financial Performance and Funding Needs: Present realistic financial projections, including revenue forecasts, expense breakdowns, and profitability targets. Clearly articulate your funding requirements and how the funds will be utilized.

  • Craft a Compelling Narrative and Design: Structure your pitch deck as a narrative, guiding investors through your problem, solution, and market opportunity. Utilize visuals effectively, incorporating charts, graphs, and images to enhance understanding and engagement.

  • Seek Expert Guidance and Feedback: Engage with our experienced pitch deck designers for valuable insights and refinement. Receive feedback from our team to identify areas for improvement and strengthen your presentation.

Pitch Deck Building Process

How We Help with Business Pitch Preparation

For your startup, Targolegal can create a business pitch. Your startup's business plan or investor pitch can be created in 15 to 20 days.

  • Better Understanding of Your Business: Our financial experts will work with you to comprehend your business, proposed plans, and capital requirements prior to developing the business pitch.

  • Creating a Business Pitch: Our financial experts will create a business pitch for your startup based on their knowledge of your startup company and the data gathered.

  • Finalization of the Business Pitch: You can offer your feedback or input once the draft business pitch has been created in order to finalize and prepare the final investor pitch.

Investment Pitch Deck Building Process

5 Working Days:
We will ask startups to share data of their business in a proprietary format, using which we perform an in-depth analysis of the business and competitors. The data requested from startups will be broad ranging, from the vision for the company to the finer details such as business model, customer acquisition costs, breakdown of revenues, etc.

10 Working Days:
We share a rough draft of the investment pitch deck in text format. Upon confirmation from the startup, within 10 working days, we will be able to deliver an end-to-end business plan that will visually impress a potential investor or partner.

7 Working Days:
We encourage iterations requested by the startups on the business pitch up to 4 working days after delivering the first draft of the investment pitch deck.

Why Targolegal for Your Investment Pitch Deck?

  • Unmatched Expertise: Our team brings unparalleled expertise in crafting effective pitch decks. We understand the nuances of presenting your business in a way that resonates with investors.
  • Tailored Pitch Decks: We don't believe in one-size-fits-all. Your business is unique, and so should be your pitch deck. Our experts create tailored pitch decks that reflect the essence and potential of your venture.

Whether you're starting a new venture or seeking to scale, trust Targolegal for a pitch-perfect presentation that sets you on the path to investment success.

What Paperwork Is Necessary for an Investor’s Deck?

Enterprise Plan:
A business pitch is a written document that outlines the objectives and tactics for the company's future.

Technical Documents:
An investor may request the relevant documentation from a business owner who is launching a technology-based venture or a medical venture. Investors can consult a specialist to evaluate potential technology. Additional information, documentation, and company operations must be provided.

Documents Concerning Financial Issues:
Financial business forecasting is a requirement for every company. Detailed financial projections for the upcoming years will be needed by the potential investor who is interested in the company. The investor can comprehend the fundamental presumptions underlying the forecast.

Various Documents:
Investors want to see the plans and pertinent documents related to hiring new employees and the costs associated with payroll, R&D, manufacturing, and marketing. The entrepreneur must give the investor a thorough sales and profit-and-loss forecast report.

Information Regarding the Market:
Information about the target market helps the entrepreneur solve problems by giving pertinent data. Such information on the target market can be requested by the investor.

FAQ

What is a pitch deck?

A pitch deck is a brief, visual presentation that provides an overview of a business, typically used by startups to attract investors, partners, or customers. It serves as a tool to effectively communicate the company’s vision, business model, market opportunity, financial projections, and other key aspects of the business in a concise manner.

Why is a pitch deck important?

A pitch deck is essential for:

  • Attracting investors: It provides potential investors with the key information they need to make an investment decision.
  • Introducing the business: It gives a snapshot of the business to stakeholders, partners, or customers in a quick, engaging manner.
  • Clarifying business goals: Helps the startup founders align their team and stakeholders on the company's vision, strategy, and growth plans.
  • Fundraising: The pitch deck is usually the first step in fundraising, setting the stage for further discussions and due diligence.

What should be included in a pitch deck?

A typical pitch deck includes the following sections:

  • Introduction/Overview: A brief description of the company, its mission, and the problem it solves.
  • Problem Statement: The problem the business is solving, and why it’s worth addressing.
  • Solution: How the company’s product or service provides a solution to the problem.
  • Market Opportunity: The target market, its size, growth potential, and why it’s a good opportunity.
  • Business Model: How the company makes money, including pricing strategies and revenue streams.
  • Traction/Progress: Key metrics, milestones, and achievements that demonstrate the company's progress, such as sales figures, user growth, or partnerships.
  • Go-to-Market Strategy: How the company plans to acquire customers and enter the market.
  • Competition: Overview of competitors and the company’s competitive advantage.
  • Financial Projections: Key financial figures, including revenue forecasts, profit margins, and break-even point, typically for the next 3-5 years.
  • Team: The founding team and key members, highlighting their qualifications and relevant experience.
  • Investment Ask: The amount of funding the company is seeking, how it will be used, and the type of investment (equity, convertible note, etc.).
  • Exit Strategy: Potential exit routes for investors, such as acquisition or IPO.

How long should a pitch deck be?

Yes. Targolegal, one of the deemed accounting companies in Bangalore, offers investment services, plus, bank and credit card reconciliations, inventory management, statutory compliance, electronic document management, and more such options.

How can I convey the problem and solution effectively in a pitch deck?

  • Problem: Clearly define the problem you are solving and explain why it is significant. Use real-world examples or data to demonstrate the pain point.
  • Solution: Explain how your product or service solves the problem. Show its unique features and benefits, and highlight why it’s better than existing solutions. A product demo or visuals can be helpful here.

How can I make my pitch deck stand out?

To make your pitch deck stand out:

  • Keep it simple and focused: Avoid clutter and focus on the key information that investors care about.
  • Tell a compelling story: Frame your pitch as a story about the problem you are solving and the journey you’ve been on so far.
  • Use visuals: Use clean, professional design and visuals (charts, graphs, and images) to enhance your message.
  • Highlight traction: Show tangible evidence of progress, such as customer acquisition, sales, or user engagement.
  • Know your audience: Tailor the pitch to the interests of the potential investors or stakeholders you’re presenting to.
  • Be passionate and confident: Investors want to back passionate, confident founders. Your enthusiasm should come through in your pitch.

How important is the market opportunity section?

The market opportunity section is one of the most critical parts of the pitch deck because it shows investors that there is a large, growing market for your product or service. It should include:

  • The size of the market (Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market).
  • The growth potential of the market.
  • Why your company is well-positioned to capture a share of this market. Provide data from reputable sources to support your claims.

Should I include financial projections in the pitch deck?

Yes, including financial projections is essential. Investors want to understand the business’s potential for profitability and growth. Typical financial projections include:

  • Revenue forecasts (monthly/quarterly/yearly).
  • Operating expenses (COGS, marketing, salaries, etc.).
  • Profit margins and EBITDA.
  • Break-even analysis. It’s important to be realistic and transparent, showing how you arrived at these projections. For early-stage startups, investors understand that projections are estimates, but they should still be based on sound reasoning and data.

What is the best way to present competition in a pitch deck?

In the competition section, focus on:

  • Direct and indirect competitors: Identify both direct competitors (those offering similar products or services) and indirect competitors (alternative solutions to the problem you are solving).
  • Your competitive advantage: Explain what sets your company apart from competitors (e.g., unique technology, better user experience, pricing, or distribution).
  • Market positioning: You can use a competitive matrix or quadrant chart to visually show how your company compares to competitors on key factors.

How should I present my team in the pitch deck?

The team section should highlight the experience and expertise of the founding team and key members. Investors want to know that the team has the skills to execute the business plan. Include:

  • The founders’ background and relevant experience.
  • Key team members and their roles.
  • Advisory board or any notable mentors. Focus on the strengths of the team and how they complement each other.

How do I make the investment ask clear in the pitch deck?

In the investment ask section, clearly state:

  • The amount of funding you are seeking.
  • The type of investment (equity, convertible note, SAFE, etc.).
  • How the funds will be used (e.g., product development, marketing, hiring).
  • The valuation of the company (if applicable). It’s also helpful to explain the potential return on investment for investors and outline an exit strategy.

How do I tailor my pitch deck for different investors?

Different investors may care about different aspects of your business, so tailoring your pitch deck is essential:

  • Venture capitalists (VCs): Focus on growth potential, scalability, and the team’s ability to execute the business plan.
  • Angel investors: Emphasize the problem/solution fit, traction, and market opportunity.
  • Corporate investors: Highlight synergies with their business, your unique value proposition, and potential for long-term collaboration.

What is the role of storytelling in a pitch deck?

Storytelling is essential in creating a compelling narrative that keeps the audience engaged. Investors want to understand:

  • The journey of the startup: how it started, the problem it is solving, and how it has evolved.
  • The vision for the future: where the company is headed and how it plans to get there. Craft your pitch deck to tell a clear, concise, and engaging story that resonates emotionally while conveying the facts and figures.

How do I handle objections during a pitch presentation?

  • The market opportunity: Be ready with data to support the size and growth of the market.
  • The business model: Be clear about how you make money and why your business is sustainable.
  • Competitor concerns: Explain your competitive advantage and how you plan to outpace competitors. Listen carefully to concerns, provide thoughtful answers, and stay confident and calm.

How do I use a pitch deck for non-investment purposes?

Pitch decks can also be used for:

  • Customer acquisition: Presenting your product to potential customers or partners.
  • Business development: Introducing your business to new partners, distributors, or collaborators.
  • Hiring: Attracting talent by showcasing the company’s vision, mission, and progress.

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